Rook's Comics and Games

Starting next week, we are going to change the day that we send out the newsletter.  Now, as you probably all know, we send out our newsletter on Monday.  The two things that our newsletter primarily does is inform customers about events that are happening and to showcase some cool new products coming in.  As we are thinking about these two things, Sara and I realized that we don’t get new product in till Thursday or Friday and our main events primarily run from Friday to Sunday.  I feel like people are more likely to get excited about events and product when those things are fresh in people’s minds.  In addition, most people who open the newsletter e-mail do so on Monday, the day we send it.  Almost all of the clicks from the newsletter to our website happen on the day that we send it.  Because of everything I have discussed above, starting next week, we are going to be sending out the newsletter on Wednesday.  Hopefully this will keep things fresh in people’s minds for Thursday when we get the majority of our products.  I am also hoping that people get a little more excited about events but still have a few days to plan on coming. 

 Another change we are making sometime in the near future is to be closed for part of Monday.  Monday afternoon is a really slow day for us.  In addition, Monday is when Sara does all of her ordering.  It is very difficult to get ordering done when the store is open.  If the store is closed for a few hours on Monday I can also get some work done with the inventory.  We haven’t really paid attention to our inventory in a while and I am sure that it needs some work.  We aren’t planning on being closed for the whole day, however.  With so many groups wanting to use our play space taking one of those days away seems like a bad idea.  And while Monday is slow for us,  we still make enough revenue to warrant being open.  We are first going to try opening at 4 p.m. on Monday.  Hopefully some of those people who do come in early can shift their schedules to come in a little later.  Being open at that time will also allow any groups who want to use our space to do so.   If you have any strong feelings about the subject, as always, we would love to hear about them.